3/30/2023 0 Comments Idefrag free trialA demo sales model is when prospective customers have to sign up for a demo before using the product.A self-serve trial is either a free trial or a freemium business model where the user gets to explore the product on their own and try before they buy.What is the difference between self-serve trial and demo sales models in SaaS? At Userpilot we have found a nice balance between experimenting with a free trial offering and a demo sales model.The best time to choose a demo is when your product is complex, and you are trying to sell in transactional and enterprise markets.The product is accessible to anyone, and the target users don’t have many requirements. The best time to choose a free trial over a demo is when you want to experiment.The cons of demos: smaller amounts of people entering your product.The benefits of a demo are: learning about your users at a human level, disqualifying bad leads, and higher conversion rates.The cons of a free trial are lower conversion rates due to abandonment, disinterest, or abuse.Of course, with a little help from a great onboarding experience. The benefits of a free trial vs demo are: learning about your user’s behavior at scale, immediate growth, and having the users realize the value on their own.
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